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Action Research is about change. Our goal is to blend traditional marketing activities with effective strategies of behavior change to promote clean, healthy, and sustainable communities. To this end, Action Research is a national leader in social marketing (and Community-Based Social Marketing), and we specialize in the development of environmental programs such as litter prevention, watershed protection, recycling, conservation, and natural resource preservation. Action Research utilizes state-of-the art survey and research methodology to inform the development of effective environmental, health, and transit programs.
Our services include:
- Marketing Research: Central to the mission of the company is the ability to generate empirical data about a target population, and then to incorporate the findings from this research into effective marketing campaigns. We pride ourselves on utilizing the latest methodologies, statistical analyses, and data collection technologies. The company is staffed to provide Computer Assisted Telephone Interviewing (CATI) using Random Digit Dialing (RDD) sampling, intercept and field interviews, focus groups, mail, and Internet surveys.
- Community Outreach Campaigns: Action Research is a national leader in Community-Based Social Marketing. From education and awareness to behavior change, our proven strategy can reach nearly any target audience and motivate people to take action.
- Training: Action Research offers a package of workshops and training activities for a variety of organizational needs. The workshops provide hands-on instruction in basic principles of social marketing, developing effective outreach materials, and program development. Over the past five years, the staff members at Action Research have conducted more than 40 training sessions and presentations to private, state, and federal organizations.
- Consulting and Strategic Guidance: Action Research offers on-going support and consulting for companies and organizations conducting marketing and outreach campaigns. Our staff is familiar with a range of media from brochures and PSAs to community-level grassroots campaigns. Consulting services emphasize effective strategies of communication, as well as statistical analysis, survey design, and psychometrics.
- Creative Design, Media, and Placement: Action Research offers on-going support and consulting for companies and organizations conducting marketing and outreach campaigns. Our staff is familiar with a range of media from brochures and PSAs to community-level grassroots campaigns. Consulting services emphasize effective strategies of communication, as well as statistical analysis, survey design, and psychometrics.
- Evaluation: Action Research conducts rigorous and scientifically-grounded program evaluation. Utilizing cutting edge research methods and statistical expertise, the staff at Action Research can design, conduct, and report summative and formative evaluations of any program. The high-level of training and scholarship among our staff enables us to offer the latest and most sophisticated research methods and statistical analyses to our clients, including:
- Univariate and multivariate statistical analyses
- Longitudinal and cross-sectional data analysis
- Item Response Theory (IRT)
- Hierarchical Linear Modeling (HLM)
Armed with these tools, the staff members at Action Research are prepared to use the most appropriate method to answer our clients’ questions. At Action Research, we recognize that quantitative methods and research are just the tools that we use to answer questions—but it is the answers that our clients want. As teachers and trainers, Action Research staff members are skilled at synthesizing data and translating the results into usable outcomes for our clients. In short, we turn data into action.
For more information regarding our services, please call us at: 760.736.8924 or email us at: research@takeactionresearch.com
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